Independent software vendors (ISVs) with SaaS

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Introduction of ISVs

AN ISV makes and sells software products which run on one or more computer hardware or operating system platforms. ISV provide a software in conjunction with hardware, software or cloud platform provider. This is an individual or business. 
It builds , develops and sells consumer or enterprise software. All though ISV provided software is consumed by end users.And ISV is also known as a software publisher.

Introduction of SaaS

Software as a service is software distribution model in which a third-party provider hosts applications and makes them available to customers over the internet. 
SaaS is one of three main categories of 
  • cloud platform
  • Infrastructure as service(PaaS)
  • Platform as a services (PaaS)
SaaS is closely related to the application service provider (ASP) and on demand computing software delivery models. SaaS is allows to deliver better experiences to broader range customers. 

ISV and SaaS

We usually build a product for particular markets. Now what we are going to do is extend our market reach. This trick is decrease ton of development time or marketing expensesThere are a number of ways to deliver our ISV SaaS in a way that increase our revenue while keeping costs down. 
One suggestion is to package the application with application packaging standard (APS) which will enable us to offer our application to larger base of end users.
Another way is to take advantage of a partner enablement program. Working with providers in such a program expands the market to more end users.
Utilizing the large number of service providers a company has to offer will enable you to deliver our SaaS applications much more profitably and quickly. 
  • Adaptation in the application to become “SaaS ready”. The main characteristic of a “SaaS ready” application is the multi-tenancy feature. Multi-tenancy means that the same running application, running on the same pieces of hardware, can be shared across different organisations called tenants.
  • Adaptation in the business model. With traditional on-premises licensing, the ISV directly receives the revenues linked to an order. With the subscription model linked to SaaS, the ISV receives only a small percentage per month based on the real usage of the application; the so called pay-as-you-use model.
  • Adaptation in the sales channel model. SaaS applications are not sold the same way as a software license is. There are associated contract clauses that limit the possibility to sell through other channels.
  • Adaptation in the provided solutions. The SaaS vendor must not only provide the application but also all the infrastructure to host the software. It includes the computing, the networking, the backup environment and all the security features to protect the application.

Integrate new cloud services

Many of the companies integrated  with value added cloud services to expand their business as broad  range based on the customer demands, advanced data analytics,business  intelligence ,visualization  and collaboration  tool.Through this they need minimum integration and support requirement. 

Leverage aggregated data

Cloud ecosystem facilitate to manipulate the customer's data. It help to focus the product development efforts on the features which is most important to our customers and deliver those features as faster.
Aggregating customer data across SaaS , help to identify inefficiencies in the customer experience and unmet needs.

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